27 March 2025

Inclusivity Benefits – Why you should make your information accessible

a family of two parents and one disabled teenagers are huging and smiling

We hear the terms ‘inclusivity’ and ‘accessibility’ a lot these days, but what is that all about?

‘Inclusivity’ means including all types of people, things or ideas and treating them all fairly and equally. Including the disabled community is a big part of being inclusive. Whereas ‘accessibility’ is the quality of being able to be reached.

Making your information accessible thus gives everyone, regardless of their abilities, the opportunity to follow your news, hear your voice or be aware of the products and services you are marketing.

You’ll certainly understand that this is not only the right thing to do but that it also is a great strategy for your organisation.

1. Expanding your customer reach

According to the UK Parliament, in 2022/23, over 16.1 million people lived with disabilities in the UK alone, and many of them rely on accessible digital formats to interact with content. By ensuring your information is accessible, you can reach out to this significant population, enabling them to engage with your materials like anyone else. This opens up opportunities for your organisation to connect with a broader audience and potentially also new markets.

2. Improving user experience

Accessible documents are not only a must for the disabled community, they also offer a smoother user experience to enabled people. Whether it is large print, e-text, audio or subtitled videos, we can all benefit from clear navigation, readable fonts, audio or visual support. Everyone has different ways of processing information so it is always beneficial to offer a few options of formats when possible so that those who prefer listening to the audio of a document rather than reading it for example, have that opportunity.

3. Building brand trust

Building brand trust starts with demonstrating a genuine commitment to social inclusivity. In today’s world, consumers are increasingly looking for brands that not only offer quality products or services but also align with their values. By prioritizing inclusivity, and increasing the accessibility of all your communications, you will show that your brand cares about all individuals. This will help create a deeper connection with your audience and build loyalty, as customers are more likely to support brands that reflect their own values. Brands that make inclusivity a core part of their identity stand out in a crowded marketplace, earning the trust and admiration of a loyal customer base.

4. Strengthening your employer brand

The office manager holds onto a resume while speaking with the new intern they are considering.

Including accessibility as part of your recruitment process and the rest of your employee journey is also key for you to be seen as an inclusive employer. Your employees not only will be proud to work for your organisation but will also be more likely to recommend it to others.

In essence, making your information accessible can help your organisation build trust, demonstrate social responsibility, and can also give you a competitive edge in an increasingly inclusive market.

So why not start now?

A2i can help you making your documents accessible so please give us a call or send us an email. You can also take a look at our website! Or simply explore our transcription services portfolio for reference and inspiration here.

Telephone: 01179 44 00 44

Email: info@a2i.co.uk

Website: www.a2i.co.uk