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Welcome to A2i's March newsletter

Knowing the correct phrases to use when talking to, or meeting, visually impaired customers can make the difference between a content client, and an angry one - do you know the phrases to avoid? This month A2i provides some helpful guidance.

In this issue:


Do's and don'ts - when meeting people with visual impairments

People are very aware nowadays of the need to use the correct terminology in their working lives, for example when meeting disabled people. But some people are not sure what is acceptable, and what is considered rude.

Each disabled person will have their preferred terminology, and you can take your lead from them. But there are terms which are generally considered good to use, and others to avoid:

Important rule: remember - put the people first, not the impairment.

Do say: People with a disability
Don’t say: The disabled

Do say: People with a visual impairment or people who are partially sighted
Don’t say: The blind

Do say: People who are blind (if they have no sight at all)
Don’t say: People who are blind (to mean all visually impaired or partially sighted people). Blind refers to total loss of sight. However, most visually impaired people have some level of sight, so the term ‘blind’ would be inappropriate.

Do say: People with dyslexia
Don’t say: The dyslexic

Do say: Disabled, non-disabled, or impairment
Don’t say: handicapped. Handicap derives from the phrase "cap in hand" and therefore refers to a beggar

Do say: Accessible or adapted toilet
Don’t say: Disabled toilet

Other tips:

Avoid phrases such as ‘suffers from’ when describing people with disabilities.

Avoid directional instructions such as ‘over there’ - pointing towards a place or item is useless to most visually impaired people. Some may not be able to see the direction you are pointing, and others may not have long-distance vision to see what you are pointing at.

Think about how you present information. For example, saying ‘Look at this Powerpoint presentation’ would not be useful for most visually impaired people. You should provide the text of any visual presentation in advance in a person’s preferred alternative format e.g Braille, Large Print, Audio. See A2i’s previous newsletter at http://www.a2i.co.uk/newsletter0809.html for more information about making your presentations accessible.

Don’t expect people with visual impairments to be able to use touch screens – used in products such as phones. These are not very easy to use with limited or no sight!

Don’t worry about every day phrases such as ‘do you see’, ‘as you can see’ or ‘see you next week.’

If you are meeting a visually impaired person, and need letters regarding meeting arrangements, or documents for the meeting to be transcribed, contact A2i via our website www.a2i.co.uk, by email info@a2i.co.uk or by phone 01179 44 00 44.


A2i User Group - needs your involvement!

Read below for information about the A2i User Group - set up to improve the service and products that A2i provide. We need your help...

The idea behind the user group is for A2i to get feedback from our customers regarding our products and services, so that we can improve on what we are already doing, and also try out new ideas. In particular, we are keen to be in regular contact with our visually impaired users. At the end of the day, it is these people that will be using our products and we really value their opinions.

If you are visually impaired, and would like to become involved, or you know someone else who might, please register as a member of our User Group at http://www.a2i.co.uk/usergroup.html or email usergroup@a2i.co.uk. We would really love to hear back from anyone interested, and hope to be able to offer incentives as a thank you for your help.

Victoria is the main coordinator for the User Group. As part of this role, she recently visited a charity called VisionPLUS in Bath, and met a group of visually impaired people.

“This visit has opened my eyes, I met a lot of nice people, and their positive attitude and perseverance enlightened me. Although some aspects of life are not as easy for them as for me, they are upbeat and enjoy living independently. I hope A2i can continue to improve our service and products, to support our users!”
Victoria Liu - A2i User Group Coordinator

If you would like more information please go to our website http://www.a2i.co.uk/projects.html, sign up at http://www.a2i.co.uk/usergroup.html or email usergroup@a2i.co.uk

We look forward to hearing from you.


Blinded soldier 'sees' with tongue device

The life of a soldier, blinded by a grenade in Iraq, has been given new hope by technology that allows him to 'see' with his tongue.

L/Cpl Craig Lundberg, 24, recently tried the new BrainPort device, and found it enabled him to read words, identify shapes and walk unaided.

The pioneering device converts visual images into a series of electrical pulses which are sent to the tongue. It is comprised of a tiny video camera, attached to a pair of sunglasses linked to a plastic 'lolly pop' which the user places on their tongue to read the electrical pulses.

L/Cpl Lundberg said it felt like: "Licking a nine volt battery or like popping candy. You get lines and shapes of things, it sees in black and white so you get a two dimensional image on your tongue. One of the things it has enabled me to do is pick up objects straight away, I can reach out and pick them up when before I would be fumbling around to feel for them."

The device is still only a prototype - but the potential that it offers is very exciting. The MoD is providing funding for trials to continue.

Source BBC News March 15th 2010


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